Tag: business intelligence strategy

Can Artificial Intelligence Catalyze Creativity?

In the 2017 “cerebral” Olympic games, artificial intelligence defeated the human brain in several key categories. Google’s AlphaGo beat the best player of Go, humankind’s most complicated strategy game; algorithms taught themselves how to predict heart attacks better than the AHA (American Heart Association); and […]

Sparking Digital Communities: Broadcast Television’s Answer to Netflix

In the late 1990s and early 2000s network television dominated household entertainment. In 1998, nearly 30% of the population in the United States tuned into the NBC series finale of “Seinfeld”. Six years later, NBC’s series finale of the popular sitcom “Friends” drew 65.9 million […]

Big Data – The Hot Commodity on Wall Street

Imagine – The fluorescent stock ticker tape speeding through your company stats – a 20% increase in likes, 15% decrease in retail foot traffic and 600 retweets. In the new economy, net worth alone doesn’t determine the value of an individual or a business. Social […]

Securing The Future Of ROI With Simulation Decision Support

EDITOR’S NOTE: This article is about how to approach and think about Decision Simulation. True Interaction built SYNAPTIK, our Data Management, Analytics, and Data Science Simulation Platform, specifically to make it easy to collect and manage core and alternative data for more meaningful data discovery. […]

Shocking? Predictive Analytics Might Be Right For Your Future

EDITOR’S NOTE: This article is about how to approach and think about Predictive Analytics. True Interaction built SYNAPTIK, our Data Management, Analytics, and Data Science Simulation Platform, specifically to make it easy to collect and manage core and alternative data for more meaningful data discovery. […]

How Alternative Data Can Transform Your Business Intelligence

EDITOR’S NOTE: This article is about harnessing new sources of Alternative Data. True Interaction built SYNAPTIK, our Data Management, Analytics, and Machine Learning Platform, specifically to make it easy to collect and manage core and alternative data/media types for more meaningful data discovery. For more […]

3 Issues with Data Management Tools

The market is currently awash with BI tools that advertise lofty claims regarding their ability to leverage data in order to ensure ROI. It is evident, however, that these systems are not created equally and the implementation of one could adversely affect an organization. Cost […]

The Top 9 Things You Need to Know About BI Software

Learning more about the data your business collects is important to evaluating the decisions you make today, next year, and in the next decade; that’s called business intelligence. But while software can do that for you, figuring out what software you should use can be […]

6 Protips on Getting the Most out of Your Big Data

Here’s some interesting news: a recent Teradata study showed a huge correlation between a company’s tendency to rely on data when making decisions, and its profitability and ability to innovate. According to the study, data-driven companies are more likely to generate higher profits than competitors […]

Is Your IT Department Ready for the Digital Age?

If you are smiling to yourself about the title of this post, and the quaint term “Digital Age,” and how it’s 2016 already, and the “Digital Age” has been upon us for years now, you may want to stack your SMB up against a few […]


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