EDITOR’S NOTE: This article is about how to approach and think about Predictive Analytics. True Interaction built SYNAPTIK, our Data Management, Analytics, and Data Science Simulation Platform, specifically to make it easy to collect and manage core and alternative data for more meaningful data discovery. For more information or a demo, please visit us at https://synaptik.co/ or email us at hello@www.true.design
EXCERPT
“What is marketing?” Isn’t it the attempt to sell products and services to people who are most likely to buy them? Would you be shocked to learn that Predictive Analytics is useful for completing sales? We have a tendency to think of our processes/departments and data in silo-ed terms. Though, with today’s platforms it is critical to harness insights across silos as well as bring in “alternative data”.
How is your Data Management? Can your sales and marketing staff use your data sets to up-sell products or services?” Data management is the biggest barrier as well as the biggest opportunity to surpassing internal KPIs.
Know Your Customer.
“Have you ever heard of someone lamenting about things they should have done as youth to be successful adults?” They might read a good book and suggest “they could have written that themselves.” They think that the path to success is “obvious.” Simply know everything about your customer and provide him or her with valuable products or services. That is the secret to success. “But how do you get to know your customer?” The answer is Data Management and Predictive Analytics.
What Do You Know?
Customer Relationship Management (CRM) software has become very popular because it allows you to accumulate, manage and act upon client data. This can be an automatic data management system. You could even review past buying habits and automatically send an email for a hot new product, which might be appealing. Up Selling can increase your profits per customer. CRM is Business Analytics – giving you a deeper understanding of who your customer is, what he wants and where he is going. “Why do you think so many websites want to place cookies on your computer?” They want to track your behavior and anticipate your next buying action.
When Did You Know It?
“If you don’t know what your customer bought yesterday, how will you know what they will buy tomorrow?” The most agile business understands their customer in real-time. The Twitter world is about immediate gratification. People want to say “Hi,” see your pictures and plan your future together within the first 3 seconds, you meet. The profitable business knows the answers before the customer asks them. Predictive Analytics might be right for your future because it gives you the power to anticipate consumer buying trends and or behaviors across channels (Social, video, mobile, etc.). Your competitor might already be using these Business Analytics; you might be leaving “money on the table.” Sign up for a discussion, demo or strategy session today Hello@TrueInteraction.com.
EDITOR’S NOTE:This article is about how to approach and think about Predictive Analytics. True Interaction built SYNAPTIK, our Data Management, Analytics, and Data Science Simulation Platform, specifically to make it easy to collect and manage core and alternative data for more meaningful data discovery. For more information or a demo, please visit us at https://synaptik.co/ or email us at hello@www.true.design
