SEO = No Longer Enough

SEO = No Longer Enough

EDITOR’S NOTE:This article is about how to approach and think about Search Engine Optimization (SEO). True Interaction built SYNAPTIK, our Data Management, Analytics, and Data Science Simulation Platform, specifically to make it easy to collect and manage core and alternative data for more meaningful data discovery. For more information or a demo, please visit us at https://synaptik.co/ or email us at hello@trueinteraction.com.

So you have built an amazing product and an equally amazing website to match. What can you do to stand out and get found online amongst fierce competition? You need to leverage every tool within your reach – in particular ones that are of low or minimal cost. Search Engine Optimization (SEO) is one of the best tools to make sure your potential clients find your site, and new advances in Machine Learning technology hold the power to take SEO strategy to the next level.

A clear understanding of Machine Learning, Search Engine Optimization (SEO) and Content Marketing are necessary before discussing how the former can positively impact the latter. For the purpose of this post:

Machine Learning is an application of artificial intelligence (AI) that provides systems the ability to automatically learn and improve from experience without being explicitly programmed. Machine learning focuses on the development of computer programs that can access data and use it learn for themselves.1

Search Engine Optimization (SEO) is a methodology of strategies, techniques and tactics used to increase the number of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) including Google, Bing and other search engines. Using specific keywords on landing pages is one of the best-known tactics to increase the amount of site visitors.2

Content Marketing: a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.3

So how can Machine Learning drive SEO for your website? One primary use case is through listening for, identifying and even predicting the optimal keywords to drive users to your site. This process may look similar to the one below:

Listen for new SEO Keywords
. Many Natural Language Processing tools, and more specifically Sentiment Analysis tools, that harness Machine Learning algorithms enable business users to track what potential customers are saying and how they feel about social media content over time. Analyses run on these findings can allow users to identify common noun-based or emotion-based keywords to display in prominent locations on their landing and internal pages to increase SEO scores.

Seek out connections between SEO Keywords. Cluster analyses automated through Machine Learning can allow business users to find hidden connections between SEO keywords. Following social listening tool utilization, business users can visualize groupings of emergent noun-based or emotion-based keywords to determine connections between keywords. Doing so can empower business users to organize their landing and other pages across popular keyword clusters to increase site SEO score.

Predict the future of SEO Keywords.
Time Series analysis and forecasting allows business users to utilize machine learning to take a look into the future of SEO your business. By harnessing Machine Learning libraries like TensorFlow, business users can leverage exiting natural language and sentiment data gleaned from social and other digital sources to look for cyclical or other patterns in keyword common noun-based or emotion-based keywords. These predictive capabilities can allow business users to leverage adaptability to constantly stay ahead of the competition through SEO leadership.

So how can business users tap machine learning capabilities including natural language processing / sentiment analysis, cluster analysis and time series analysis on their own data with one easy-to-use platform? Synaptik. The Synaptik platform also provides data management and visualization, as well as customized plugins customized to the needs of business users. Sign up for a 30 minute consultation and we can show you what customers are saying about your products and services across multiple social media channels online (Facebook, Twitter, LinkedIn, etc.).

1 expertsystem.com

2 webopedia.com

3 wikipedia.org

By Joe Sticca

Secure your business with TI Compliance today.

We build enterprise-grade, secure and compliant systems - Ask about how we can harden your systems to be secure and compliant with TLSv1.2 encryption transfers, AES-256 at rest encryption. **Support for HIPAA Compliance, SOC II Compliance, or PCI Compliance.

OUR TECHNOLOGICAL CAPABILITIES

Boost your Business with Automation & AI

Whether you're looking to increase performance or margins – enhance your business with the power of Automation and AI. Ask about how Synaptik is powering some of the largest companies today!

ABOUT SYNAPTIK
Synaptik Full Stack Artificial Intelligence (AI) / Machine Learning and Business Intelligence Platform


“Magic. Just Magic. We never could have imagined to have this sense of usability at this level, so quickly and easily.” Sara Shindel – HAVAS MEDIA


"We Love our System. It's Brilliant! It works like a charm, successfully identifying the correct transactions to decline and approve in milliseconds!" Shaya Posner – NoFraud


"For 5 years I've been continually amazed at True Interaction's consistency and creativity. Highly recommended to anyone looking to develop complex apps and even physical products." Jason Poure, SPARK – Lifetime Brands

How can we help you today?

Speak to a technology business professional. Send us an Email

SERVICE HIGHLIGHT

“These guys really rock at building custom business solutions!”Cliff Siegel, EVP Global Supply Chain of Lifetime Brands MORE BUSINESS TOOLS

INDUSTRY INSIGHT

“Customers are 5.2X more likely to purchase from companies with great customer experience.” READ MORE INSIGHTS

BUSINESS INTELLIGENCE / AI

Get Ready for AI: “If Your Company Isn’t Good at Analytics, It’s Not Ready for AI”Harvard Business Review AI POWERED BUSINESS PROCESS