Insights

Insights

The Two Ways Big Data Helps Developing Nations

Big data tools have become a national conversation in across U.S. enterprise as businesses try to leverage their existing data into a competitive advantage. Companies in industrialized nations have used big data tools for complex processes like consumer personalization that create a unique experience for […]

Tourism in the Information Age

Big data and analytics have become increasingly relevant in recent years. Simply put, Big Data is a term that describes the large volume of data-both structured and unstructured- that business collects on a daily basis. How people and organizations use this large volume of data is becoming […]

Keep the Change! What ICOs Can Do for Your Business (Part 2)

Initial Coin Offerings (ICOs), a business fundraising event similar to an initial public offering in which investors purchase company-issued tokens with digital currencies (i.e. Bitcoin) for equity, are increasing in frequency as cryptocurrency become more widely accepted across the globe. (Please see Part 1 of […]

Keep the Change! What ICOs Can Do for Your Business (Part 1)

EDITOR’S NOTE: This article is about how companies are using Initial Coin Offerings (ICOs) in transformative ways to raise funds and gain a competitive edge. True Interaction built SYNAPTIK, our Data Management, Analytics, and Data Science Simulation DMP, specifically to make it easy for leaders […]

The New Food Chain: How Blockchain Will Transform the Food Industry

EDITOR’S NOTE: This article is about how blockchain is helping the food industry to better serve consumers around the globe. True Interaction built SYNAPTIK, our Data Management, Analytics, and Data Science Simulation DMP, specifically to make it easy for leaders to collect and manage data, […]

So, what exactly is a DMP?

EDITOR’S NOTE: This article is about how data management platforms (DMPs) can assist decision-makers in organizing their data in ways leading to strategic insights. True Interaction built SYNAPTIK, our Data Management, Analytics, and Data Science Simulation DMP, specifically to make it easy for leaders to […]

Three Digital Marketing Innovations for Higher Education

EDITOR’S NOTE: This article is about how higher education marketing teams can transform their current strategies using digital transformation. True Interaction built SYNAPTIK, our Data Management, Analytics, and Data Science Simulation Platform, specifically to make it easy to collect and manage data, including marketing data, […]

Here Comes Fake Data!

 EDITOR’S NOTE: This is a guest article authored by Geber Consulting. The original article was featured here. True Interaction built SYNAPTIK, our Data Management, Analytics, and Data Science Simulation Platform, specifically to make it easy to collect and manage core and alternative data for more meaningful […]

Making Human Resources More Inclusive, Driven By Data

EDITOR’S NOTE: This article is about how to approach and think about leveraging data to make human resources more inclusive across organizations. True Interaction built SYNAPTIK, our Data Management, Analytics, and Data Science Simulation Platform, specifically to make it easy to aggregate siloed data (i.e. from Human Resources, Finance, […]

Social Media Principles, Evolution and Future

Marketing is a process as old a business itself. However, the invention and proliferation of digital advertising, often through social media channels, has transformed the ways in which brands and their marketing agencies interact with current and potential customers. Rich Taylor, a Chief Marketing Officer […]

Cybersecurity: Is Machine Learning the Answer?

EDITOR’S NOTE: This article is about how to approach and think about cybersecurity. True Interaction built SYNAPTIK, our Data Management, Analytics, and Data Science Simulation Platform, specifically to make it easy to collect and manage core and alternative data for more meaningful data discovery. For more information or a […]

SEO = No Longer Enough

EDITOR’S NOTE:This article is about how to approach and think about Search Engine Optimization (SEO). True Interaction built SYNAPTIK, our Data Management, Analytics, and Data Science Simulation Platform, specifically to make it easy to collect and manage core and alternative data for more meaningful data […]

What you need to know: The Future of FinTech, RegTech and Wealth Management in the Digital Space

The tipping point is here. High tech business intelligence tools with built-in machine learning algorithms and big data inputs were once reserved for the Fortune 500. Now, the FinTech fad has shifted from early stage adopter to mainstream money manager and former technophobes are starting […]

Intelligent influence: How to use Google APIs to bolster your social media content

As the old adage goes, a picture is worth a thousand words. For social media influencers, however, a picture or video can be worth thousands of dollars. Social media influencing, driven primarily by sharing photo and video content across popular social media channels, represents a […]

Big Data Definition, Process, Strategies and Resources

Are we at the Big Data tipping point? The Big Data space is warming up – to the point that various experts by now perceive it as the over-hyped successor to cloud. The publicity might be a bit much, however Big Data is by now […]


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