Author: <span class="vcard">Michael Davison</span>

So, what exactly is a DMP?

EDITOR’S NOTE: This article is about how data management platforms (DMPs) can assist decision-makers in organizing their data in ways leading to strategic insights. True Interaction built SYNAPTIK, our Data Management, Analytics, and Data Science Simulation DMP, specifically to make it easy for leaders to […]

Here Comes Fake Data!

EDITOR’S NOTE: This is a guest article authored by Geber Consulting. The original article was featured here. True Interaction built SYNAPTIK, our Data Management, Analytics, and Data Science Simulation Platform, specifically to make it easy to collect and manage core and alternative data for more meaningful […]

Social Media Principles, Evolution and Future

Marketing is a process as old a business itself. However, the invention and proliferation of digital advertising, often through social media channels, has transformed the ways in which brands and their marketing agencies interact with current and potential customers. Rich Taylor, a Chief Marketing Officer […]

Forget Your Development Team – is Your Business Agile?

Situation In my last article, I interviewed business strategy consultant Michael Farmer of Farmer & Company regarding his new book, Madison Avenue Manslaughter, which details the plight of advertising agencies and their deteriorating situation today brought about by several paradigm shifts, including the shift from […]

Madison Avenue Manslaughter : An Interview With Author Michael Farmer

The rise-and-conquer story of the advertising industry after the end of World War II has become woven into the fabric of modern American folklore: ads and commercials from the Golden Age of advertising (1945-1975) are forever etched in Baby Boomers’ memories, while the industry’s Mad […]

Neural Networks: What They Are, and Their Many Applications

It’s behind the Tesla autopilot feature. It’s your recommendations from Netflix. It’s when Siri recognizes your speech and serves you results. It’s the foundation for your credit card’s fraud detection technology. We see the application of neural networks and machine learning all around us today […]

5 Criteria for Prioritizing Business Optimization Projects in the Digital Space

“Going digital” – the globally pervasive term for the vague process of improving elements of your business with the fruit of new technology, such as advanced cloud-based analytics and machine learning solutions. Wireless communication is common these days, while cheap sensors, mobile devices, and other […]

How can Your Business Optimize B2B Sales?

The Challenge Business to Business (B2B) sales can be an incredibly nebulous, complicated, and uncertain arena to navigate and manage. The products may be varied and complex, the sales cycles are wide-ranging, and many decision-affecting influencers, contingencies, and persons/agencies may be involved. Compete in B2B […]

Do Your Company’s Processes Contribute to Creating Value?

As I wrote in my post last week, data shows that for SMBs, the race is still on to develop and realize a true digital business ecosphere. Ultimately, the core of any business is composed of a system of Platforms, Processes, and People. When this […]

Is Your IT Department Ready for the Digital Age?

If you are smiling to yourself about the title of this post, and the quaint term “Digital Age,” and how it’s 2016 already, and the “Digital Age” has been upon us for years now, you may want to stack your SMB up against a few […]