WHO WE ARE GET IN TOUCH
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Midtown
349 5th Ave
Manhattan, NY 10016
Directions
Main Line
(917) 285-7500
CEO
liam@trueinteraction.com
Tech Lead
matt@trueinteraction.com
Executive Producer
michael@trueinteraction.com
Financials
anna@trueinteraction.com
Response Strategy
This multi layered RM Structure comprised Tactics that aligned with Brand Identity Strategy. A psycho-theraputic model based on the Allen Beck Cognitive Behavioral Therapy and the Prochaska DiClemente Model identified segments by their emotional state and willingness to change.
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Model
From there the response rules were simple - and the email touchpoint architecture dynamic based on a simple model:
st(B...)|S...|A...(mo,me,md)
st(V)
I+OA
l|t|+1
True Interaction is both a philosophy and structure - A way to accomplish organizational and revenue goals via intelligent human-centric applications of technology, software, information and process. Our logo represents the common goals of all our clients "to do more with less."
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